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Q&A: Particular Audience CEO on the evolution of retail media, search and personalisation
Chief executive says retail media architecture âwonât surviveâ the next five years without adding advanced search and recommendation systems.
Long read: Understanding Amazon
Amazon is every retailerâs biggest threat.
Even in areas where itâs not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.
In our latest long read, Understanding Amazon, we explore the online giantâs strategy, devotion to innovation and where its future growth will come from.
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