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Etsy is more visible on AI than all UK-owned retailers bar Tesco
The new Semrush AI Visibility Index reveals that Amazon was the retail brand mentioned most in AI answers in the year to September, except on Gemini, where Tesco prevailed
Long read: Understanding Amazon
Amazon is every retailer’s biggest threat.
Even in areas where it’s not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.
In our latest long read, Understanding Amazon, we explore the online giant’s strategy, devotion to innovation and where its future growth will come from.
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