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How LLMs are changing how consumers shop beauty and wellness
How can beauty retailers ensure LLMs recognise them, surface them, and ultimately recommend them to digitally savvy shoppers?
Long read: Understanding Amazon
Amazon is every retailer’s biggest threat.
Even in areas where it’s not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.
In our latest long read, Understanding Amazon, we explore the online giant’s strategy, devotion to innovation and where its future growth will come from.
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