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Trimming fat or cutting muscle? How retailers can preserve their brand story in an era of cost-cutting
In the early 1990s, as sky-high interest rates, falling house prices, and an overvalued exchange rate sent the economy into a tailspin, McDonald’s famously slashed its brand marketing budget in a bid to cut costs. Just as famously, it lived to regret that decision.
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Asda turns to Tesco to appoint new chief people officer
Asda has hired a new chief people officer who will join from rival Tesco as the Leeds grocer pushes ahead with its turnaround programme.