Black Friday: How AI will play a significant role in this year’s event

Illustration of AI agents

Source: Getty Images/iStock/Isasoulart

Some online Black Friday sales have started and AI is increasingly coming into the equation for shoppers.

AI is increasingly coming into the equation too, as a recent YouGov poll revealed that 34% of those shopping over Black Friday and Cyber Monday plan to use AI tools for their shopping this year in the UK, compared to 19% last year.

 

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