Megan Tatum
FeatureTrimming fat or cutting muscle? How retailers can preserve their brand story in an era of cost-cutting
In the early 1990s, as sky-high interest rates, falling house prices, and an overvalued exchange rate sent the economy into a tailspin, McDonaldâs famously slashed its brand marketing budget in a bid to cut costs. Just as famously, it lived to regret that decision.
FeatureCybersiege: are retailers sitting ducks?
Days without sleep as cybersecurity teams scoured systems. Store colleagues forced to work in ways they hadnât for 30 years, clocking up extra hours âto keep the show on the road.â Online orders halted for weeks. So, whatâs going on? Why is retail such a target? And what can the sector do to fend off future attacks?
AnalysisTop heavy: Have retail c-suites become too bloated?
New additions to the boardroom can bring in much-needed skills, but too many around the table can slow down decision making. Is having a supersized c-suite a move in the right direction for retail?
AnalysisWhen counterfeits got cool: how can retail tackle the rise of the dupe?
If cheap imitations have grown cooler than the real thing, what does that mean for retailers who have built their business off the original? How much damage could this do? And what steps can they take to combat the trend?