PROMOTIONAL RESEARCH
In 2026, loyalty means more than just points and discount programmes.
While reductions and perks are compelling short-term offers, in today’s competitive and value-driven ecosystem, it takes more to drive high customer lifetime value.
It’s about harnessing data, hyper-personalisation and the power of community to drive deeper, long-term customer relationships.
But how can this be achieved, and what does it take to drive sales and cultivate true loyalty in 2026?
Retail Week’s latest report, Loyalty, Growth and the Future Consumer, outlines what loyalty looks like now, where it is heading and how retailers can develop models that deliver lasting commercial impact.
Access your free copy to uncover:
- Why data, personalisation and connection really matter in 2026.
- How to connect with today’s evolving online shopper – and what’s really driving discovery and engagement.
- Case studies from retailers taking loyalty to the next level – including Marks & Spencer, Boots and Kingfisher.
