Ted Baker owner Authentic partners with agentic post-purchase platform

The partnership allows Seel to bring what it said is a “more confident, streamlined post-purchase experience” to Authentic’s portfolio, which includes Ted Baker, Reebok, and, more recently, Guess.

The agentic platform called “worry-free purchase” forms part of a broader system that automates claims, optimises risk, and improves the ownership experience.

Authentic will integrate Seel’s agentic platform to provide shoppers with more protection against delivery concerns such as missing or stolen packages. It can handle all claims, refunds, and support directly, while giving support to Authentic’s customer service teams.

Seel said the partnership aims to “help support stronger customer satisfaction, increased customer loyalty, higher checkout conversions, and a smoother, worry-free experience”.

The platform will support long-term post-purchase innovation across Authentic’s growing global brands portfolio.

Authentic chief digital officer Adam Kronengold said: “Delivering an exceptional customer experience is our priority.

“Partnering with Seel allows us to enhance the journey beyond checkout and give our shoppers the confidence and peace of mind they expect from our portfolio of iconic brands.”

Seel chief executive Zack Peng added: “Our mission is simple: make everything after checkout feel effortless.

“With worry-free purchase, brands within Authentic’s global portfolio can now offer a risk-free delivery experience, and we’re excited to help them deliver a best-in-class post-purchase relationship.”