Ted Baker owner Authentic Brands Group acquires Guess

Authentic has split the brand’s intellectual property and operations, with the licensing giant owning 51% of Guess’ IP.

Co-founders Paul and Maurice Marciano, Nicolai Marciano and chief executive Carlos Alberini own the remaining 49% of the IP and 100% of its operations.

The brand, which delivered $6bn in global retail-equivallent sales last year, will retain its base in Switzerland, which will serve as a “central hub guiding global strategic and commercial direction across design, creative and distribution”.

Authentic said maintaining the link to the brand’s roots “ensures continuity of Guess’ brand identity and cultural relevance as its legacy evolves and expands”.

Authentic chairman and chief executive Jamie Salter said: “What makes Guess compelling is the strength of the foundation already in place, from its exceptional leadership and iconic heritage to its vast network of licensing partners around the world.

“Guess is one of the rare global brands that has built extraordinary awareness and continued to evolve while staying true to its DNA. 

“The brand’s legacy and the perseverance behind it are a true credit to Paul, Maurice and the entire Guess? team, and we’re honoured to partner with them to accelerate this next phase of growth.” 

Guess co-founder and chief creative officer Paul Marciano added: “I’m incredibly proud of the iconic fashion brand we’ve built over the last 45 years.

“Guess has become a worldwide leader in fashion, and joining Authentic’s outstanding platform, portfolio and track record of success will enable us to build on this incredible foundation and take our brand to the next level.”