How do Lefties’ prices compare with its UK rivals?
Lefties sits within a tight group at the lower end of the market, with a median dress price of £18, just £2 more than Primark and £0.50 less than Shein.
Lefties’ entry adds a new front to an already crowded low-cost segment, where Primark leads, Shein disrupts, and players such as Matalan and Tesco’s F&F compete for the same shoppers.
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