Ted Baker has unveiled its new boutique shop-in-shop at Selfridges in Manchester’s Trafford as it continues its expansion across premium retail destinations.
The fashion brand said the space has been designed as a “curated sanctuary” and feels “more like the walk-in wardrobe of the ultimate Ted woman”.
The shop-in-shop features a curated edit of ready-to-wear, accessories, and lifestyle pieces, with a focus on summer-occasion dressing for the upcoming season.
Ted Baker said that each corner of the space reflects a different chapter of the summer social calendar, evolving from garden party preparations to the “golden-hour energy of a Manchester evening”.
The brand’s Townhouse-inspired space is supported by an amplified in-store presence across Selfridges Manchester Trafford, including digital screens and billboard displays.
It forms part of Ted Baker’s retail strategy and return to the high street following the collapse of the firm behind its UK shops in 2024. The administration saw all 46 of its stores across the country and concessions close.
Ted Baker’s owner, Authentic, revealed months later that its wholesale, concession, and ecommerce operator in the US and Canada, United Legwear & Apparel Co (ULAC), would take on the same responsibilities for the UK and European markets.
It is understood that Authentic is still shopping around for a new stores operator to bring standalone Ted Baker stores back to the high street.
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