Authentic snaps up iconic sportswear brand
Authentic Brands Group, which owns Reebok, Hunter and the collapsed Ted Baker, has added another iconic brand to its portfolio.
The group announced the acquisition of sportswear brand Champion in a $1.2bn (£940m) deal.
Authentic snapped up the brand from former owner HanesBrands and said the move “demonstrates its commitment” to expanding its portfolio of iconic sports, lifestyle and entertainment brands.
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