Retail Week’s 19th annual definitive list of the industry’s most inspiring bosses has been published. Names behind Tesco, JLP, Ikea, BP, AllSaints, Currys, Vinted and Greggs are among those celebrated

The who’s who of the UK c-suite has landed for 2024. 

Retail Week has today published the Retail 100, the 19th annual definitive index of the sector’s most influential leaders, in partnership with BigCommerce, Cloudinary, Ecommpay and Genesys.  

Decided by a panel of esteemed journalists and retail analysts, the Retail 100 celebrates the country’s most inspiring individuals setting the agendas for retailers across the board. 

This year there are 30 new entries, 28 female leaders celebrated and more strategists than ever before as retailers double down on growth and transformation. 

The list spans individuals pursuing transformative strategies (Strategists), those speaking out for customers and colleagues (People Champions), those implementing disruptive business models (Disruptors), those leading sustainability and ESG (Sustainability Activists), and those driving CX innovation (Experience Innovators).  

The Retail 100 2024 in numbers

Retail 100 2024 infographic. Text reads: 100 retailers and retail brands celebrated; 30 new entries; 28 female leaders; 51 strategists; 21 Experience Innovators; 10 Sustainability Activists; 10 Disruptors; 8 People Champions

Fewer fresh faces as strategies take shape  

The Retail 100 for 2024 has fewer new entries than in recent years. While almost a third of the list are fresh faces (30), this is markedly lower than 2023 (44) and 2022 (36).  

Peter Ruis - John Lewis

New entries include John Lewis Partnership executive director Peter Ruis, the retail veteran tasked with transforming the retailer’s fortunes; Urban Outfitters Europe managing director Emma Wisden with her Gen Z-targeted strategy; and Mamas & Papas chief executive Nathan Williams, who has led an almighty turnaround of the 40-year-old retailer.  

The continuity of many of last year’s leaders is demonstrative of the success of individuals in progressing strategies that are both beginning to take shape and delivering ongoing growth.  

Indeed, there are more Retail 100 leaders classified as strategists this year – up 16% to 51.  

Maria Hollins - Ann Summers

Among the strategists celebrated are Ann Summers chief executive Maria Hollins. Hollins featured in the index for the first time last year, having taken on the top role following the sad passing of Jacqueline Gold.

In her second year as chief executive, Hollins has pursued a strategy of investment and expansion, opening four new UK stores and redesigning the retailer’s website and digital proposition, which – as her Retail 100 profile evidences – has contributed to an uptick in sales and profits.  

Industry oracle Lord Simon Wolfson is also once again featured among the strategists. His evolution of the Next business, which includes overseas expansion and supply chain investment via its Total Platform, is generating results and his peers are taking note. 

Graphic text reading: Retail 100 in association with BigCommerce, Cloudinary, Ecommpay and Genesys; Celebrating retail's most influential leaders; Access now

Access your free copy of the Retail 100 2024 to read strategic profiles of the UK’s top c-suite leaders and find out how they are setting benchmarks that others can follow.


  • If you or your colleagues have made the index  
  • New entries from the likes of JLP and Morrisons – and many more making the industry stand to attention   
  • People Champions, Experience Innovators, Sustainability Activists and Disruptors shaping retail’s future  
  • The inspiring ‘ones to watch’ for 2025 

Let us know what you think of the Retail 100 2024 and share your thoughts on social media using the hashtag #RWRetail100