Morrisons chief executive Rami Baitiéh said the business is making progress with its turnaround and he sees “more green shoots every single day”.
Closing out LIVE: Retail Week x The Grocer 2026, Baitiéh said the turnaround was “a marathon”, but that the brand was “see[ing] the progress today on every pillar of what we call the culture, process and the tools”.
He said 65% of this was about cultural change, 25% was about processes change and then 10% was about changing tools.
He said the retailer was looking to “grow the EBITDA, grow the market share and protect its property portfolio”.
“We are a freehold company,” he added. “We own a lot of properties by certain margins, and we need to keep this.”
On convenience, he said that is a key area of focus “because customers are looking for more immediacy, faster shopping”, adding that focusing on growing its c-store portfolio through franchises.
“When you open a new supermarket, it can take years to get the agreement,” he said. “Because our supermarkets are bigger than discounters, and it can take years to free up the internal investment.
“When you work on convenience, your internal investment is just three to six months. We opened 150 franchise convenience stores this year. We have the ambition to open 200 next year, 300 the next, until we get to one store a day perhaps at the end of next year”.
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