All Customer experience articles
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AnalysisThe demise of demographics: why age is just a number
To deliver an outstanding customer experience, retailers need to move beyond basic demographics to understand how people behave when they shop, according to a major new Retail Week report.
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Retail Voice
Customer experience: five ways it will change in 2020
As we approach a new decade, the world is primed for change.
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Retail Voice
How to use payment solutions to increase consumer loyalty
Andy Harding, managing director of Openpay, explains how retailers can tap into customers’ desires for more transparent payment solutions in order to grow consumer trust and loyalty, and increase responsible spending.
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Retail Voice
Upskilling staff is retailers’ top priority
As shopping habits and consumer expectations change, Aptos asks retailers how they are planning for the store of the future.
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Opinion
Opinion: Experiential retail is key to store success in the digital era
It is no secret that traditional ‘bricks and mortar’ retailers have come under intense pressure in the digital era.
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News
Currys PC World unveils customer testing initiative
Currys PC World has launched an initiative to test the best tech on the market with the help of its customers.
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Retail Voice
Customers are a disruptive force in retail, so disrupt back
Buying behaviour has changed. Oli Freestone, head of institute at Capita, discusses some of the big shifts and what they mean for retailers looking to win market share.
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Photo gallery
First look: Inside John Lewis’ ‘experience playground’
Department store group John Lewis Partners and grocery stablemate Waitrose Partners have opened the doors to a new-model store designed to engage consumers more than ever by putting experience and services centre stage.
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Analysis
Data: The four new consumer personas retailers should target
Forgottens, Utilitarians, Magpies and Heartfelts – these are the four new shopper personas retailers should build their strategies around, according to a major research report from Retail Week.
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Photo gallery
In pictures: Former BHS store transformed in to UK’s biggest food hall
Market Halls has taken over part of the former BHS store on London’s Oxford Street to open its flagship venue – a 35,000 sq ft food hall.
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Retail Voice
How to meet consumers’ multichannel expectations
As shopping preferences move between online and offline towards a mixture of both, JRNI’s John Federman details the best in-store practices to attract the multichannel customer.
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Retail Voice
Why creating communities around shopping centres is good business
Shopping centres wishing to become retail destinations need to capitalise on surrounding land, says intu
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Retail Voice
Digital pureplay retailers lead in global commerce
The very best in international retail are digital natives who are using innovative technology and speedy fulfilment to win new customers globally
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Retail Voice
Providing a multi-sensory experience for your multichannel consumer
How retailers can use events and appointments to optimise the in-store experience
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Photo gallery
In pictures: Smartech ‘Store of The Future’ saving retail from boredom
Smartech unveiled its flagship ‘Store of the Future’ inside Selfridges on Oxford Street last night, showcasing “ground-breaking makers, creators and start-ups” from the tech sector.
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Opinion
Opinion: New retail growth requires an old-school ethos
One hundred years ago – prior to the industrialisation of retail – every retailer was by definition what I call a ‘customer-keeper’.
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Retail Voice
The 3% rule that will transform your customer experience
Identifying small but numerous enhancements to your customer experience could help you dominate your market
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Retail Voice
How to measure satisfaction in the new retail age
Customer satisfaction is key to retaining loyalty and driving revenue, but even in the digital age it’s hard to get a handle on feedback
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Retail Voice
Principles of persuasion to tap into e-consumer psychology
Four key psychological principles that should be applied to ecommerce marketing to ensure high conversion rates
