‘In the five minutes it takes to read this article, AI will have influenced nearly £1m of sales’
By 
Matt Coode2026-02-16T06:30:00
A combination of conscious consumption and AI is changing the rules of retail on everything from price to loyalty, believes OC&C’s Matt Coode
This is not a fringe behaviour. It reflects a fundamental shift in how consumers decide what, and when, to buy.
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