Q&A: Optimizely product strategy director on embracing an experimentation mindset
Optimizely’s product strategy director Tina Nelson speaks to Retail Week about how to take the risk out of test driving a new idea, grounding decisions in data and what she thinks retail CEOs should be investing in this year.
A test-and-learn mindset is critical for retailers looking to unlock value, but risking capital on new ideas isn’t always the most popular card on the table in an era of cost-cutting and efficiency drives.
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