‘Resale’s rise is starting to bite first-hand fashion’
By 
Olivia May2026-02-24T06:30:00
eBay’s acquisition of Depop is an indication that the secondhand market is becoming a structural force in retail. Traditional retailers must now decide how to participate profitably in resale, believes OC&C’s Olivia May
The headlines might focus on who bought what, but the bigger story is what this signals for traditional retailers: the secondhand market is shifting from ‘interesting adjacent trend’ to ‘structural force’, and it’s starting to pinch first-hand volume.
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