Olivia May
Olivia May is a Partner in the Global Retail Practice at OC&C with a particular focus on developing winning strategies and game-changing customer propositions for apparel businesses, marketplaces, and digital native brands.
Olivia has over 14 years of experience working closely and collaboratively with retailers and brands to both develop customer-centric strategies and help put them into action in a way that transforms and future-proofs client businesses. In particular, she works closely with platforms, brands, and investors looking to participate and win in recommerce markets.
Opinion‘Resale’s rise is starting to bite first-hand fashion’
eBay’s acquisition of Depop is an indication that the secondhand market is becoming a structural force in retail. Traditional retailers must now decide how to participate profitably in resale, believes OC&C’s Olivia May