What will be top of the new Primark CEO’s to-do list?
Primark today (March 5) confirmed the appointment of new chief executive Eoin Tonge. Retail Week spoke with analysts and brand experts to analyse what will be top of his agenda now he’s stepped into one of fashion’s biggest jobs.
Throughout its history, Primark has been a brand that was seemingly inured to the wider problems plaguing the fashion industry. The most recent time it seemingly defied the pull of macroeconomic gravity was during the pandemic, when the famously brick-and-mortar-only brand managed to not just survive Covid-19, but thrive in it.
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