From Crocs and KFC to Yeezy and Gap – seven of retail’s most surprising collaborations

Promo photo showing products from the Smeg x Dolce & Gabbana collection including a kettle, a cup and a toaster

This week, Primark and Greggs revealed they were teaming up for a limited-edition collaboration. Retail Week takes a look at some of the more memorable retail partnerships from around the world.

When mannequins in Primark window displays were spotted with Greggs favourites such as vegan sausage rolls and steak bakes last weekend, shoppers immediately turned to social media to discuss.

It eventually became clear that the presence of the bakery chain’s snacks was no accident – Primark and Greggs had joined forces to create a clothing range and an in-store cafe in Birmingham.

While the Primark and Greggs collaboration may have dominated headlines, it is far from the first surprising collaboration between retail brands. Here are a few of the most intriguing partnerships that have emerged in recent years. 


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now