Upmarket beauty label Estée Lauder was founded in 1946 and is now one of the most recognised skincare and make-up brands. Big-name labels including Aveda, Bobbi Brown, Clinique, Mac and Origin are all luxury brands under the Estée Lauder umbrella. Retail Week provides news, analysis, features and opinion about Estée Lauder and the beauty sector.
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TikTok has become the “front door for beauty” as many brands turn to the platform to connect with the younger consumer, according to an Estée Lauder Companies exec.
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