How are beauty retailers using tech to enhance customer experience?


From virtual stores to tech that can detect how different fragrances affect your brain, the world of beauty retail has always been ahead in adopting the latest trends in technology. Retail Week takes a look at some of the recent tech innovations helping beauty retailers drive sales.

As the pandemic accelerated investment in technology, most beauty retailers found new ways to engage with homebound customers through new features such as augmented reality and the metaverse. Post the pandemic, that momentum has carried on as customers find the right balance between in-person and online shopping.

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