‘Asos and Superdry will remain fashion victims unless they win back customers’

Asos packages

While Asos and Superdry can tinker with things behind the scenes as much as they like, neither brand seems able to articulate how they plan to go about attracting new customers or winning old ones back.

The last two days have proven to be the latest in a succession of humbling days for two once-great British fashion success stories: Superdry and Asos.


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