Lidl is a value grocer which, alongside rival Aldi, has reshaped the food retail landscape by winning share from more established rivals. Lidl launched in the UK in 1994 and its UK store count is now close to 1,000. Retail Week provides news, analysis, features and opinion about Lidl and the grocery sector.
Lidl has announced an overhaul to its loyalty app with the introduction of a new points system.
Lidl has become the first UK discounter to join the United Nations Global Compact – a voluntary initiative for the “development, implementation and disclosure of responsible business practices”.
Discounter Lidl and frozen food specialist Iceland have become the first UK companies to have ads banned following the introduction of rules cracking down on the marketing of junk food.
Lidl is set to invest £600m into opening more than 50 new supermarkets across the UK over the next year.
As the cost of paid social marketing rises, we’ve teamed up with Sprout Social to show you the retailer social media posts with the highest earned media value (EMV). In other words, what the brand exposure of a post is worth in cash.
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