Is Aldi losing shoppers to Lidl’s loyalty scheme?


With its discounter cousin Lidl growing ahead of it for the eighth month in a row and its total market share percentage slipping, Retail Week looks at whether Aldi’s decision to avoid membership schemes has let its advantage slip.

While falling grocery price inflation, a continued customer focus on own-brand products and looking ahead to a super summer of sport all topped Kantar grocery market share data headlines yesterday, there’s more going on than meets the eye – like the ongoing battle between Aldi and Lidl.


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