Revealed: What shoppers really think about supermarket loyalty schemes
Supermarkets have flooded the market with next-generation loyalty schemes to give back to their customers – but do shoppers actually think of them as a reward? And after speculation about their value, do they trust that the prices they see are genuine?
Supermarkets have flooded the market with next-generation loyalty schemes to give back to their customers – but do shoppers actually think of them as a reward? And after speculation about their value, do they trust that the prices they see are genuine? To find out, Retail Week asked consumer research firm Walnut Unlimited to survey 2,000 shoppers about their thoughts on the schemes.
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