Sweaty Betty

British activewear retailer Sweaty Betty was founded in 1998, opening its first boutique store in Notting Hill, London. The brand now has over 150 stores and concessions around the world. Retail Week provides news, analysis, features and opinion about Sweaty Betty and the sports and leisure sector.

Latest news and insight on Sweaty Betty from Retail-Week.com

Data
Fun leaderboard: the 80 ‘most fun’ retailers, according to consumers
2026-04-30T10:16:00+01:00By Ellis Hawthorne
Thanks to data shared with Retail Week by OC&C, we can reveal the UK retailers that consumers say are the most fun to shop with.
Feature
Cotswolds Designer Outlet: The new retail destination aiming to be accessible to everyone
2025-08-01T06:30:00+01:00By Megan Robinson
A brand new designer outlet has opened in the English countryside in what has been described as the “only major retail destination opening in the UK in 2025”. Retail Week was the first to visit the Cotswolds Designer Outlet shortly after its launch to discover what it has to offer shoppers.
Analysis
Future Leaders 2024: Meet UK retail’s 30 CEOs in waiting
2024-03-28T06:30:00+00:00In paid partnership with Workday, By Megan Dunsby
Senior executives from Asda, Superdrug, Frasers, John Lewis, Sainsbury’s and Marks & Spencer are among the 30 names tipped to lead the country’s biggest retailers in years to come, according to Retail Week’s annual index

More on Sweaty Betty

Analysis

International Women’s Day 2024: how are retailers celebrating?

2024-03-08T07:01:00+00:00By Chloe Mills

As the calendar flips to March 8, Retail Week shines the spotlight on what some retailers are doing to mark International Women’s Day (IWD).

News

Sweaty Betty names former international hockey player as CMO

2024-01-31T12:02:00+00:00By Ritika Bhoora

Sweaty Betty has appointed former England and Great Britain hockey player Kerry Williams as its new chief marketing officer as the retailer heads into “a time of immense transformation”.

Ranking: The 30 fastest-growing fashion retailers revealed
2023-10-31T07:00:00+00:00By Chloe Mills and Hanna Hua
M&S to sell Adidas and Sweaty Betty online as it extends brand strategy
2023-09-25T06:41:00+01:00By Megan Robinson
Sweaty Betty announces job cuts as it looks to fuel long-term growth
2023-03-30T09:59:00+01:00By Ritika Bhoora
Sweaty Betty bosses Julia Straus and Mark Smith to step down
2023-03-20T11:32:00+00:00By Ritika Bhoora

Ranking: The top 20 retailers to work for in the UK in 2022, according to employees
2022-07-28T05:00:00+01:00By Grace Bowden
Retail 100: Three lessons from the sector’s most inspiring leaders
2022-07-26T05:30:00+01:00In paid partnership with Bolt Braze Fourth and Webhelp
Retail 100: Jack Monroe, Alessandra Bellini and Dame Sharon White celebrated for industry impact
2022-06-16T05:30:00+01:00In paid partnership with Bolt Braze Fourth and Webhelp
Data: The 15 most improved retailers for gender pay equality 2022
2022-05-10T14:04:00+01:00By Rosie Shepard

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