While it has its roots in Germany, Adidas is a global sports and lifestyle business. Its core brands are Adidas and Reebok.

The Adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse sports portfolio has enabled the brand to transcend cultures, and become one of the most recognised and iconic global brands, on and off the field of play.

In 2001, Adidas introduced Originals, a lifestyle brand marketed by the iconic Trefoil logo that draws inspiration from Adidas’ rich archives and legacy.

Sister brand Reebok is an American-inspired global brand with a strong heritage in fitness. It burst on to the scene in the 1980s fitness revolution and products from that era, such as the Reebok Workout trainer, continue to form a core part of the offer.


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