All Adidas articles

Adidas is a global sports and lifestyle business. Its core brands are Adidas and Reebok. Its broad and diverse sports portfolio has enabled the brand to become one of the most recognised and iconic global brands. In 2001, Adidas introduced Originals, a lifestyle brand marketed by the iconic Trefoil logo. Sister brand Reebok is an American-inspired global brand with a strong heritage in fitness. It burst on to the scene in the 1980s fitness revolution.