All Adidas articles – Page 2
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AnalysisTracker: Retail reacts to Russia’s invasion of Ukraine
Retail Week rounds up the actions being taken by retailers in response to Russia’s invasion of Ukraine. Last updated March 29, 2022.
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AnalysisAnalysis: NFTs, virtual fitting and the metaverse – the tech trends that will define retail in 2022
Which burgeoning technology will take centre stage in 2022 and what opportunities will it present for retailers? We put the question to a panel of tech experts.
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NewsAdidas and Reebok embrace cryptocurrencies with new partnerships
Sportswear giants Adidas and Reebok have signalled their intention to increase their engagement with cryptocurrencies, as both entered partnerships with digital money platforms.
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NewsVery teams up with sportswear giants in drop shipping drive
Online retailer Very has struck stockless fulfilment deals with Adidas and Reebok which will provide customers with greater choice and faster, more flexible delivery options.
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GalleryIn pictures: How Stella McCartney, Adidas and Sony are eliminating waste from retail
Waste is a big problem for retailers and consumers alike – so how can it be repurposed to find new value? Retail Week visited Waste Age at the Design Museum to find out.
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NewsAdidas sells Reebok to Authentic Brands Group for $2.5bn
Adidas will sell the Reebok brand to American brand development, marketing and entertainment company Authentic Brands Group (ABG) following a decision earlier this year to focus on its core brand.
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NewsAdidas increases full-year outlook as pandemic recovery kicks off
Adidas has raised its full-year outlook as revenues in the EMEA and North American markets almost doubled in the brand’s second quarter following a challenging pandemic period.
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AnalysisGeneration M: Catering to the young fashion-conscious Muslim consumer
The modest fashion market is growing but mainstream retailers are yet to really take note. Retail Week explores how to cater to the Muslim consumer without being tokenistic
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AnalysisFuture of the flagship: Finding its place and purpose in a post-Covid world
Has the flagship store changed for good? Retail Week considers its role in the retail landscape of tomorrow
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Retail Navigator AnalysisAdidas (Overview)
Adidas unveiled its ‘Own the Game’ growth strategy in March 2021 under former chief executive Kasper Rorsted. Yet macroeconomic challenges as well as geopolitical tensions have adversely affected the retailer.
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Retail Navigator AnalysisAdidas (Financials)
Adidas delivered sales “significantly above initial expectations” for the year ended 31 December 2023 (FY2023). Revenues fell 4.8% to €21.4bn (£18.6bn) in FY2023 although flat in constant currency, with the retailer impacted by more than €1bn of unfavourable currency movements. It said these are “expected to continue to weigh on the company’s top-line development in 2024.”
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Retail Navigator AnalysisAdidas (SWOT)
Adidas has strong brand awareness and hosts some of the most popular partnerships for development of its products. It has accelerated its transformation into a DTC-led business and is looking to take 50% of net sales through the channel by 2025.
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Retail Navigator AnalysisAdidas (Strategy)
After a difficult few years of trading due to the Covid pandemic, it was announced that former CEO Kasper Rorsted would leave his role at Adidas, with Bjørn Gulden moving into the chief executive role from January 2023.
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NewsRetail Connected 2021: Hear from Mars and Ikea as day one kicks off
More than 100 speakers from around the world, including leaders from Alibaba, Walgreens Boots Alliance, Adidas, Levi’s and Shopify, will take to the virtual stage throughout this week at our new digital event.
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Opinion‘Thorntons’ plight lays bare risks of chasing revenue over relevance’
Britain’s high streets mourned the loss of another business this week. Thorntons became the latest name to shut up shop as the chocolatier said its 61 stores will not reopen when lockdown restrictions are lifted next month.
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Opinion
‘New partnerships such as Next and Reiss are shaping retail’s future’
Agility and partnerships go hand in hand with brand relevance and evolution. So do innovation and investment.
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AnalysisFrom catwalk to high street: is genderless fashion the future?
Not only did London Fashion Week go digital this year, it went genderless – but what could that mean for fashion retail?
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NewsAdidas set to sell off Reebok to bolster growth ambitions
Adidas has confirmed plans to offload Reebok as part of its five-year strategy to focus on strengthening its core brand.
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NewsRetail Connected 2021: Global insight from Walgreens, Levi’s and Shopify
More than 100 speakers from around the world, including leaders from Walgreens Boots Alliance, Adidas, Levi’s, Shopify and Asda, will take to the virtual stage at our new digital event in April.
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GalleryIn pictures: New stores that brought the wow factor in lockdown year
2020 may be more synonymous with shuttered stores but it did bring us some eye-catching new shops. Retail Week rounds up some of the best to whet your appetite
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