Adidas increases profit guidance as Yeezy sales drive recovery

Adidas Beijing store

Adidas has increased its profit guidance for the full year ahead as it reported reduced losses in the third quarter helped by strong Yeezy sales.

In a trading update for the three months to September 2023, Adidas reported operating profits of €409m (£354m), a fall from €564m (£488m) in the same period last year.

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