How Frasers aims to be a European retail champion with German deal

SportScheck Hannover store exterior

As Frasers sets out to build its presence in Europe, it has struck a deal to acquire SportScheck, one of the leading sports retailers in Germany. Retail Week examines the significance of the move and finds out how Frasers’ overseas sports division compares to rival JD Sports

Frasers Group chief executive Michael Murray says the purchase is “a big step in our journey to becoming the number one sports retailer in EMEA” as the group leverages brand partnerships with global giants Adidas and Nike to grow internationally.

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