How Frasers aims to be a European retail champion with German deal
As Frasers sets out to build its presence in Europe, it has struck a deal to acquire SportScheck, one of the leading sports retailers in Germany. Retail Week examines the significance of the move and finds out how Frasers’ overseas sports division compares to rival JD Sports
Frasers Group chief executive Michael Murray says the purchase is “a big step in our journey to becoming the number one sports retailer in EMEA” as the group leverages brand partnerships with global giants Adidas and Nike to grow internationally.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.
