Adidas banks £439m as demand for Yeezys soars

Kanye West

Global sportswear giant Adidas received orders worth more than €508m (£439m) for 4 million pairs of Yeezy shoes as it decided to sell the remaining stock of the highly popular line to prevent further losses.

The Yeezy collection was the global sportswear giant’s highly successful collaboration with rapper Kanye West, now known as Ye, which was cut short in October last year after he made antisemitic remarks on social media.

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