All Adidas articles
Adidas is a global sports and lifestyle business. Its core brands are Adidas and Reebok. Its broad and diverse sports portfolio has enabled the brand to become one of the most recognised and iconic global brands. In 2001, Adidas introduced Originals, a lifestyle brand marketed by the iconic Trefoil logo. Sister brand Reebok is an American-inspired global brand with a strong heritage in fitness. It burst on to the scene in the 1980s fitness revolution.
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NewsAdidas increases profit guidance as sales exceed expectations
Global sportswear giant Adidas has increased its full-year profit guidance after its performance exceeded expectations in the first quarter of 2024.
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NewsAdidas to sell remaining Yeezy stock
Adidas plans to sell its remaining Yeezy stock at cost price as full-year results benefited from a “better-than-expected” performance in the last quarter and the sale of Yeezy products.
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AnalysisBoycotts and outcries: can retailers really get cancelled?
Brands and retailers being held accountable for their actions by customers is nothing new, but is cancel culture a real threat for retailers and can it lead to brand oblivion?
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DataRanking: The 30 fastest-growing fashion retailers revealed
It has been a tough few years for fashion, and retailers have been battling to lead on style, value and quality despite skyrocketing return rates, competition for customer loyalty and bold sustainability targets.
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NewsAdidas increases profit guidance as Yeezy sales drive recovery
Adidas has increased its profit guidance for the full year ahead as it reported reduced losses in the third quarter helped by strong Yeezy sales.
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NewsM&S to sell Adidas and Sweaty Betty online as it extends brand strategy
Marks & Spencer will start selling products from Adidas and Sweaty Betty in an extension of its brands strategy.
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NewsAdidas reports flat sales as market remains ‘volatile’
Adidas posted flat sales in the second quarter of the year “impacted by the company’s conservative sell-in approach in order to reduce high inventory levels”.
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DataFashion Forward: The top 30 fashion retailers by 2026
Fashion retail has experienced a turbulent time, but retailers investing in elevation, partnerships, acquisitions and focused transformation are set to win. Our Retail Week analysts reveal which retailers will lead the sector in 2026.
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NewsAdidas banks £439m as demand for Yeezys soars
Global sportswear giant Adidas received orders worth more than €508m (£439m) for 4 million pairs of Yeezy shoes as it decided to sell the remaining stock of the highly popular line to prevent further losses.
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DataForecast: How the sports and outdoor sector continues to excel
The Retail Week analyst team forecasts that the UK sports and outdoor market will grow at a compound annual growth rate (CAGR) of 4.6% in the five years to 2026/27 as retailers fight to gain market share in this lucrative category
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NewsAdidas unveils plans to donate Yeezy stock to charity
Adidas has unveiled plans to donate its remaining Yeezy stock to charity following the sportswear retailer’s fallout with rapper Kanye West last year.
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NewsAdidas sales flatline as Yeezy fallout deepens
Adidas posted flat sales in the first quarter of 2023, as the global sportswear giant admitted the loss of the Yeezy brand is “of course hurting us”.
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NewsAdidas in legal dispute with investors over Yeezy partnership
Investors have filed a class action lawsuit against sportswear giant Adidas, claiming the company was aware of Kanye West’s problematic behaviour years before their falling out.
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NewsAdidas reports slowing profits as it continues to navigate Yeezy fallout
Sportswear giant Adidas has reported decreased profits for financial year 2022 as it suffers the repercussions of the fallout with rapper Kanye West.
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AnalysisHow homegrown sportswear brand Castore plans to take on the global giants
Manchester-based sportswear brand Castore has been growing persistently since its launch in 2015. With talks ongoing with lenders over raising a further $200m, Retail Week analyses how it is looking to take on some of the biggest names in sportswear
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NewsAdidas warns of ‘significant’ impact on profits as it counts cost of Yeezy fallout
Adidas has warned it could take a €1.2bn (£1.06bn) hit in revenues and swing to a loss this year if it chooses not to sell its remaining Yeezy stock.
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NewsExclusive: Two new players to enter top 30 biggest retailers by 2026
A ranking of the biggest retailers in the UK and a five-year forecast of the top 30 has revealed two new retailers will be joining the list.
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DataRanking: Who will be the biggest retailers in the UK in 2026?
Offering a glimpse of what lies ahead, Retail Week analysts reveal which retailers will sit at the top of the food chain in 2026, which will be overtaken by their closest rivals and which will lose their spot in the ranking altogether
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GalleryIn pictures: Battersea shopping centre powers innovation at Zara, The Body Shop and Adidas
Battersea Power Station switched the lights back on today, opening its doors to unveil the long-awaited shopping mall south of the River Thames.
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DataRanking: The top 20 retailers to work for in the UK in 2022, according to employees
Recipe box subscription business Mindful Chef, which focuses on healthy eating, has emerged as the top retailer to work for in the UK, according to employee reviews.