Asos is set to release its third womenswear collection with Adidas Originals next week, with the collaboration available to buy in-person at the sportswear giant’s London flagship for the first time.

Adidas Asos Polka Dot

Source: Asos

Polka-dot prints will be available for statement co-ords and elevated outerwear

The 27-piece range, launching online on April 16, revisits favourites from the first collection in an evolved form with new details like double waistbands, peplum shapes and funnel-neck shirting.

Statement co-ords and elevated outerwear are available in new prints such as polka-dot, gingham and seasonal pastel and neutral tones. Prices start from £40 and run up to £130.

Asos said subtle tailoring adds structure and shape without compromising the classic ease and identity at Adidas Originals.

It is the third collection between the online fashion giant and the popular sportswear brand, with the first two collections selling out quickly.

To celebrate the launch, Adidas’s flagship store on London’s Oxford Street will host an exclusive pop-up between April 16 and 21.

Asos executive vice president for brand and creative Vanessa Spence said: “This third collection moves the Adidas Originals x Asos collaboration into a more expressive space, with elevated textures, sharper styling, and more ways for customers to make the collection their own.

“Bringing the launch into the Adidas London flagship store alongside Asos.com gives this chapter a new dimension and invites even more people in.”

An Adidas spokesperson said: “Drop 3 of our partnership with Asos marks a significant step forward in bringing the collaboration into a physical retail environment. 

“By launching the new collection at our London flagship, we are building on the momentum of previous releases while elevating the partnership into a more integrated, immersive brand experience for our consumers.”

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