Adidas raises outlook after World Cup success

Adidas exterior, Hong Kong

Source: GettyImages/iStock/winhorse

Adidas has increased its revenue outlook for the year following a better-than-expected top-line performance in the first half, boosted by World Cup sales.

The sports giant recorded its highest ever quarterly net sales, which topped €6.7bn in the second quarter, marking a 14% increase on a currency-neutral basis.

 

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