Exclusive: Adidas to open first premium store format in UK

Adidas label on jacket

Global sportswear giant Adidas is rolling out a new premium store format in the UK after better-than-expected sales in the first quarter of 2024, Retail Week can reveal.

Adidas is bringing its newest store concept – The Pulse – to the UK with two retail locations to open this summer as sales edged up in the first quarter of the year.

 

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