Adidas reports flat sales as market remains ‘volatile’

Kanye West and Adidas chief marketing officer Eric Liedtke

Adidas posted flat sales in the second quarter of the year “impacted by the company’s conservative sell-in approach in order to reduce high inventory levels”. 

Adidas reported an operating profit of €176m (£151.9m) in the second quarter of the year, down from €392m (£338.4m) the business reported at the same time in 2022.

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