Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-30-year-olds. The etailer, which sells womenswear, menswear and childrenswear, beauty products and homeware, was started in 2008 in Nanjing, China, by Chris Xu.As well as its presence in the UK, Shein has dedicated online sites for the US, Italy, France, Spain, the Middle East, Australia and Russia, and ships to over 200 countries. Retail Week provides news, analysis, features and opinion about Shein and the fashion sector.
Thanks to data from SimilarWeb, Retail Week can reveal the retailers that dominated the web with the highest number of visits to their online stores over Black Friday.
Retailers including Shein, H&M and Sephora are among the top 15 brands investing in Black Friday influencer marketing, Retail Week can reveal.
We’re in the thick of the golden quarter with Black Friday just days away and Christmas in a month, but concerns over what will be in the Budget could crush consumers’ Christmas spirit
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There have been a host of online retailers launching into physical retailing as of late, with fast-fashion giant Shein gearing up to launch concessions across France this month, while Asos opens yet another pop-up ahead of the peak trading period.
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