Shein

Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-30-year-olds. The etailer, which sells womenswear, menswear and childrenswear, beauty products and homeware, was started in 2008 in Nanjing, China, by Chris Xu.As well as its presence in the UK, Shein has dedicated online sites for the US, Italy, France, Spain, the Middle East, Australia and Russia, and ships to over 200 countries. Retail Week provides news, analysis, features and opinion about Shein and the fashion sector.

Latest news and insight on Shein from Retail-Week.com

Chart of the Week
Chart of the week: Brits to cut fashion spend in new year budgeting push
2026-01-14T11:00:00+00:00By George Arnett
Budget-conscious Brits are keen to cut down on discretionary spending in the new year and the number one target for cutting down on budgets is fashion purchases, according to new data from Barclays.
Feature
Shake-ups, showdowns and sabotage: the stories that defined retail in 2025
2025-12-19T07:00:00+00:00By Hugh Radojev
Retail Week looks back at 2025. From the cyber attacks that crippled high-street giants, to several high-profile administrations and the splitting up of one of Britain’s oldest and best-known brands, the year was another tumultuous one for the sector
Data
Ranking: the 100 most popular retail websites on Black Friday
2025-12-09T06:30:00+00:00By Ellis Hawthorne and George Arnett
Thanks to data from Similarweb, Retail Week can reveal the retailers that dominated the web with the highest number of visits to their online stores over Black Friday.

More on Shein

News

Shein, H&M and Sephora among top retailers investing in Black Friday influencer marketing

2025-11-25T14:58:00+00:00By Megan Robinson

Retailers including Shein, H&M and Sephora are among the top 15 brands investing in Black Friday influencer marketing, Retail Week can reveal.

Data

Data: The consumer and retail trends shaping Christmas 2025

2025-11-24T15:58:00+00:00By Megan Robinson

We’re in the thick of the golden quarter with Black Friday just days away and Christmas in a month, but concerns over what will be in the Budget could crush consumers’ Christmas spirit

Chancellor delays axing of de minimis rule
2025-11-24T07:35:00+00:00By Megan Robinson
Can pureplay retailers survive without stores?
2025-11-11T08:01:00+00:00By Aoife Morgan
France initiates proceedings to suspend Shein
2025-11-06T07:31:00+00:00By Ellis Hawthorne
‘Shein’s pivot to bricks-and-mortar retail marks a turning point’
2025-10-21T05:30:00+01:00By Sam Vise

Shein braces for Trump tariff hit after profits fall
2025-10-16T15:11:00+01:00By Aoife Morgan
Shein plots first permanent stores in France
2025-10-02T10:11:00+01:00By Aoife Morgan
First look: Shein takes over Future Stores with Oxford Street pop-up
2025-09-25T06:19:00+01:00By Aoife Morgan
Shein accused of reducing UK tax by moving income to Singapore
2025-09-08T06:38:00+01:00By George MacDonald

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