Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-30-year-olds. The etailer, which sells womenswear, menswear and childrenswear, beauty products and homeware, was started in 2008 in Nanjing, China, by Chris Xu.As well as its presence in the UK, Shein has dedicated online sites for the US, Italy, France, Spain, the Middle East, Australia and Russia, and ships to over 200 countries. Retail Week provides news, analysis, features and opinion about Shein and the fashion sector.
Just like trends, the way people buy fashion is always in flux, but what do the new patterns of consumption tell us about the future of the category?
Shein made headlines this week when it emerged that the fast fashion giant had scooped up US fashion label Everlane.
Shein has agreed to purchase US apparel retailer Everlane from its majority owner L Catterton, according to media reports over the weekend.
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