Shein

Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-30-year-olds. The etailer, which sells womenswear, menswear and childrenswear, beauty products and homeware, was started in 2008 in Nanjing, China, by Chris Xu.As well as its presence in the UK, Shein has dedicated online sites for the US, Italy, France, Spain, the Middle East, Australia and Russia, and ships to over 200 countries. Retail Week provides news, analysis, features and opinion about Shein and the fashion sector.

Latest news and insight on Shein from Retail-Week.com

News
Fashion group behind Missguided triples sales
2026-02-02T16:04:00+00:00By Aoife Morgan
The on-demand fashion group behind Missguided has reported a 200% increase in sales for 2025, Retail Week can reveal.
Data
Ranking: the retailers with the happiest workforces in the UK
2026-01-28T07:00:00+00:00By Ellis Hawthorne
New data has revealed the companies with the happiest workforces, according to participants in WorkL’s Happy at Work Test employee survey.
Chart of the Week
Chart of the week: Brits to cut fashion spend in new year budgeting push
2026-01-14T11:00:00+00:00By George Arnett
Budget-conscious Brits are keen to cut down on discretionary spending in the new year and the number one target for cutting down on budgets is fashion purchases, according to new data from Barclays.

More on Shein

Feature

Shake-ups, showdowns and sabotage: the stories that defined retail in 2025

2025-12-19T07:00:00+00:00By Hugh Radojev

Retail Week looks back at 2025. From the cyber attacks that crippled high-street giants, to several high-profile administrations and the splitting up of one of Britain’s oldest and best-known brands, the year was another tumultuous one for the sector

Data

Ranking: the 100 most popular retail websites on Black Friday

2025-12-09T06:30:00+00:00By Ellis Hawthorne and George Arnett

Thanks to data from Similarweb, Retail Week can reveal the retailers that dominated the web with the highest number of visits to their online stores over Black Friday.

Shein, H&M and Sephora among top retailers investing in Black Friday influencer marketing
2025-11-25T14:58:00+00:00By Megan Robinson
Data: The consumer and retail trends shaping Christmas 2025
2025-11-24T15:58:00+00:00By Megan Robinson
Chancellor delays axing of de minimis rule
2025-11-24T07:35:00+00:00By Megan Robinson
Can pureplay retailers survive without stores?
2025-11-11T08:01:00+00:00By Aoife Morgan

France initiates proceedings to suspend Shein
2025-11-06T07:31:00+00:00By Ellis Hawthorne
‘Shein’s pivot to bricks-and-mortar retail marks a turning point’
2025-10-21T05:30:00+01:00By Sam Vise
Shein braces for Trump tariff hit after profits fall
2025-10-16T15:11:00+01:00By Aoife Morgan
Shein plots first permanent stores in France
2025-10-02T10:11:00+01:00By Aoife Morgan

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