Shein

Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-30-year-olds. The etailer, which sells womenswear, menswear and childrenswear, beauty products and homeware, was started in 2008 in Nanjing, China, by Chris Xu.As well as its presence in the UK, Shein has dedicated online sites for the US, Italy, France, Spain, the Middle East, Australia and Russia, and ships to over 200 countries. Retail Week provides news, analysis, features and opinion about Shein and the fashion sector.

Latest news and insight on Shein from Retail-Week.com

Opinion
‘Mango comments raise questions about how fashion industry squares challenges around consumption’
2026-03-13T06:30:00+00:00By Charlotte Hardie
Fashion, by its very nature, encourages people to buy lots of clothes they probably don’t really need, observes Charlotte Hardie
News
Shein founder praises Chinese origins for success
2026-02-25T07:06:00+00:00By Aoife Morgan
The founder of fast-fashion giant Shein has praised the brand’s Chinese roots in a rare public appearance this week.
Opinion
‘Retail’s entrenchment in supply and demand with China means it’s open to threats as well as benefits’
2026-02-23T06:30:00+00:00By Maureen Hinton
China has delivered great benefits in supply and demand, but the direct access it is building to the UK retail market and to data may be a threat, observes Maureen Hinton

More on Shein

News

EU to launch formal investigation into Shein

2026-02-17T14:28:00+00:00By Hugh Radojev

The European Union is set to open a formal investigation into fast-fashion giant Shein over multiple suspected breaches of the bloc’s laws, including the alleged sale of childlike sex dolls and weapons.

Chart of the Week

Chart: Vinted now has more customers in the UK than all but two fashion brands

2026-02-10T00:01:00+00:00By George Arnett and Aoife Morgan

Data from platform SpendMapper, shared exclusively with Retail Week, suggests that the secondhand trading platform had 17 million customers in 2025, with Next and Primark the only fashion brands with more

Fashion group behind Missguided triples sales
2026-02-02T16:04:00+00:00By Aoife Morgan
Ranking: the retailers with the happiest workforces in the UK
2026-01-28T07:00:00+00:00By Ellis Hawthorne
Chart of the week: Brits to cut fashion spend in new year budgeting push
2026-01-14T11:00:00+00:00By George Arnett
Shake-ups, showdowns and sabotage: the stories that defined retail in 2025
2025-12-19T07:00:00+00:00By Hugh Radojev

Ranking: the 100 most popular retail websites on Black Friday
2025-12-09T06:30:00+00:00By Ellis Hawthorne and George Arnett
Shein, H&M and Sephora among top retailers investing in Black Friday influencer marketing
2025-11-25T14:58:00+00:00By Megan Robinson
Data: The consumer and retail trends shaping Christmas 2025
2025-11-24T15:58:00+00:00By Megan Robinson
Chancellor delays axing of de minimis rule
2025-11-24T07:35:00+00:00By Megan Robinson

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