Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-30-year-olds. The etailer, which sells womenswear, menswear and childrenswear, beauty products and homeware, was started in 2008 in Nanjing, China, by Chris Xu.As well as its presence in the UK, Shein has dedicated online sites for the US, Italy, France, Spain, the Middle East, Australia and Russia, and ships to over 200 countries. Retail Week provides news, analysis, features and opinion about Shein and the fashion sector.
Shein has partnered with THG Fulfil to launch a suite of enhanced services for UK sellers on its marketplace, Retail Week can reveal.
The ultimate disruptors, Shein and Temu, have built empires on being ultra-cheap, with traditional high street players left to pay the price. Retaliation from new regulators and customs officials is just around the corner, but after changing what Brits think products are worth, will the industry ever go back to normal?
Fashion, by its very nature, encourages people to buy lots of clothes they probably don’t really need, observes Charlotte Hardie
The founder of fast-fashion giant Shein has praised the brand’s Chinese roots in a rare public appearance this week.
China has delivered great benefits in supply and demand, but the direct access it is building to the UK retail market and to data may be a threat, observes Maureen Hinton
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