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Ranking: the retailers with the greatest estimated media value on their social posts
As the cost of paid social marketing rises, we’ve teamed up with Sprout Social to show you the retailer social media posts with the highest earned media value (EMV). In other words, what the brand exposure of a post is worth in cash.
Interview
‘There’s genius in simplicity’: Vocovo CEO on the importance of a connected store
Retail Week sat down with Vocovo chief executive Beth Worrall about the importance of a connected store for the colleague and customers, AI being leveraged in-store, and how retail staff are battling with the increasing crime and abuse inflicted on them.