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Iceland

Frozen-food specialist Iceland was founded by entrepreneur Sir Malcolm Walker in 1970. Iceland also runs the Food Warehouse chain of larger food stores. Retail Week provides news, analysis, features and opinion about Iceland and the grocery sector.

iceland crop

Latest news and insight on Iceland from Retail-Week.com

News
Aldi and Lidl to be treated as “Large Grocery Retailers”, CMA confirms
2026-10-22T11:35:00+01:00By George Arnett
The UK’s competition regulator confirmed its decision to apply the same land agreement rules to the discounters that other major grocers have to follow
Analysis
Partnership update: Morrisons and Just Eat expand robot delivery partnership, Argos’ marketplace gets an upgrade, and more
2026-10-13T06:00:00+01:00By Megan Robinson
Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail
News
Iceland adopts AI to set markdowns on short-dated food
2026-09-28T11:27:00+01:00By Francisco Uranga
Iceland is bringing in AI software to help decide how deep to cut prices on food nearing the end of its shelf life, aiming to reduce waste without sacrificing margin.

More on Iceland

Partnership update: Asda expands partnerships for both grocery and fashion, Dunelm and Google Cloud launch an AI assistant, and more

2026-08-25T06:00:00+01:00By Megan Robinson

Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail.

Iceland to debut concessions in South Korea’s Lotte Mart

2026-08-24T10:45:00+01:00By Ellis Hawthorne

Iceland has partnered with a South Korean supermarket chain to launch frozen food concessions.

Iceland using AI ‘visual language’ model to cut theft
2026-08-19T13:05:00+01:00By George Arnett
Iceland boss proposes moving cost-of-living remit to ‘Number 10 North’
2026-07-20T13:32:00+01:00By George MacDonald
Iceland outpaces rivals on price increases
2026-06-02T06:29:00+01:00By Aoife Morgan
Grocers say store expansion rules should apply to Aldi and Lidl
2026-05-06T06:59:00+01:00By George Arnett

Partnership update: Frasers rolls out AI shopping assistant; The Range powers up its marketplace
2026-04-21T06:00:00+01:00By Megan Robinson
Lidl and Iceland first supermarkets to fall foul of UK junk food rules
2026-04-15T13:19:00+01:00By Hugh Radojev
Iceland enters AI partnership to transform inventory and replenishment
2026-04-14T09:09:00+01:00By Megan Robinson
Ranking: the retailers with the greatest estimated media value on their social posts
2026-04-01T06:00:00+01:00By Ellis Hawthorne

All Iceland content from Retail-Week.com

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