Iceland launches first ever ‘supermarket manifesto’
Frozen food specialist Iceland has launched a UK grocery first ‘supermarket manifesto’ ahead of next week’s general election.
Published today and titled Frozen Out, Iceland said the manifesto aims to “give customers a voice” as the country heads to the polls on July 4.
The document uses data from a survey of more than 6,500 shoppers, as well as the findings from listening panels at Iceland stores comprised of both customers and staff.
Already have an account? Sign in here