Amazon launches trial with Iceland

Iceland Supermarket_Lifestyle 1

Amazon and Iceland have signed a deal for the ecommerce giant to sell the supermarket’s food on its website.

Amazon Prime customers will be able to buy Iceland products in a trial initially available only in some areas of Greater Manchester.

The initiative will be rolled out across further locations in the coming months.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.