Amazon and Iceland have signed a deal for the ecommerce giant to sell the supermarket’s food on its website.
Amazon Prime customers will be able to buy Iceland products in a trial initially available only in some areas of Greater Manchester.
The initiative will be rolled out across further locations in the coming months.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.