‘Fresh store closures do not signal an end to Amazon’s ambitions in food’


Source: Lisa Byfield-Green

The closure this week of Amazon’s debut Fresh store in the UK has once again raised questions about the headway the giant is making – or can make – in food, a prize retail market because of its size and importance.

When Amazon Fresh touched down in the UK in 2021 with its first opening in Ealing, west London, it made a big splash with its checkout-free, cashless model that enabled customers to ‘just walk out’ by scanning their smartphones.

Only two years later that Ealing branch of Amazon Fresh, along with two others in south-west London, has closed its doors – a seeming setback for the retail giant’s grocery ambitions. But is it really?


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