Iceland unveils new round of price cuts
Frozen food specialist Iceland has cut the price on 200 of its “most popular products” as part of the launch of its money-saving initiatives to “help parents who are feeling the pinch during the school summer holidays”.
The announcement comes as more than half (54%) of parents will reduce their expenses during the summer holidays to “put food on the table” and more than a quarter (27%) of parents are concerned about the affordability of extra groceries, Iceland said.
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