Iceland urges government to change law on sales of infant formula

Iceland store Rustington, Sussex

Iceland is calling on the government to make an urgent change to legislation that currently restricts the promotion of price cuts on infant formula by retailers.

The supermarket is also calling to reverse regulations that prevent infant formula from being bought with loyalty points, gift cards, food bank vouchers or being reduced in price to clear stock.

Iceland wants the government to review Healthy Start vouchers, currently £8.50 per week for babies up to one year old, as these vouchers have not increased in value since April 2021.

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