Price cuts vs promotional offers: what have the discounters decided?

Price cuts illustration - scissors cutting price tags

As more customers turn to discount retailers during the cost-of-living crisis, Retail Week takes a look at what changes the value sector is making to appeal to a wider range of customers

While the UK continues to endure economic distress and high rates of inflation, shoppers are flocking to shop with discount retailers. 

According to research from GlobalData, the UK value, discount, variety stores and general merchandise retail channel is expected to grow 5% per year, meaning the industry will be worth £59.4bn in 2027.

Supermarkets have been doing everything they can to stem the stream of customer spend flowing into cheaper retailers, and almost all of the grocers from Sainsbury’s to Iceland have announced rounds of price cuts for customers, while The Co-op recently announced its £70m investment in member prices.

But what have the value variety discounters like B&M and The Range been doing in response? 

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