Sainsbury’s adds more products to Aldi Price Match campaign

Aldi Price Match sign on Sainsbury's shelves

Sainsbury’s has added over 40 products to its Aldi Price Match campaign in a bid to help customers save money during the cost-of-living crisis.

The supermarket now has more than 400 products in its price match scheme, with new additions including a range of ‘By Sainsbury’s’ soups, burger buns, bread and Bramley apple pies.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.