One year on from losing fourth to Aldi, is there a way back for Morrisons?
A year on from the seismic shift felt in the grocery market when discounter Aldi overtook supermarket giant Morrisons to fourth place, how are the two businesses tracking?
In the 12 weeks to September 13, 2022, Aldi grew sales by 18.7%, taking its grocery market share to 9.3%. In the process, it overtook Morrisons to become the fourth-largest grocer in the country.
While long predicted by Kantar data and City analysts, the moment still represented a profound shift, shattering the dominance of the big supermarket chains, which had a vice-like grip on UK food retailing for decades.
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