Sainsbury’s adds Simply Be to brand portfolio

Exterior of Sainsbury's store Whitechapel

Simply Be, which is owned by fashion retailer N Brown, has announced a new partnership with Sainsbury’s that will see a range of its products available both in store and online.

The Simply Be range has launched online and will debut in selected Sainsbury’s stores later this month, offering customers a range of T-shirts, blazers, dresses and jeans in an “inclusive range of sizes” from 10 to 32.

The fashion retailer said the partnership will allow customers the chance to “see and feel the quality and uniqueness” of its products in person. Prices range from £18 to £60.

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