Sainsbury’s to open multiple fashion hubs over next five years

Sainsbury's branded fashion destination hubs

Sainsbury’s has announced the opening of several new in-store fashion destination hubs over the next five years, in a bid to “grow its branded proposition at pace”.

The new fashion spaces will offer shoppers a range of third-party brands as well as its Tu clothing collections and fits into its ambition to become a “leading physical and digital destination for inclusive family fashion in the UK”.

Sainsbury’s said that the fashion hub roll-out would start with the opening of nine stores this month in London, Birmingham, Norwich, Reading, Dartford, Ashford, Colchester, Derby and St Albans.

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