Can Need It For Tonight fashion succeed where on-demand grocery has stalled?
During the pandemic, on-demand grocery apps such as Getir saw a huge surge in demand as shoppers leaned into the convenience of immediate delivery to their homes. But the popularity of on-demand grocery has plummeted – just this week, Getir revealed it is cutting 10% of its global workforce. Retail Week explores if on-demand fashion can succeed where rapid grocery has stalled
Co-founders Simone and Roxanne Oloman launched Need It For Tonight (NIFT) in June after being tired of not being able to get clothing as quickly as you can get food. A new fashion marketplace that will deliver your clothing order in under 90 minutes was the pair’s solution to frustrations surrounding deliveries.
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